Wendel Rosen's Intellectual Property Blog

LVMH Gets Brow-barred in Australia

Cosmetics/luxury goods giant LVMH (Louis Vuitton Moët Hennessey, for the plebians among us) has lost a recent attempt to trademark the term “Brow Bar” in Australia.  Australian beautician Chernae Noonan opposed LVMH’s application, stating that she began operating a business called “The Brow Bar” in Australia since September 2003, and trademarked the phrase in 2005.  Among other things, LVMH unsuccessfully argued that it started using the term “brow bar” in the U.S. in September 2003, completely unaware of Ms. Noonan or her business, and that the term has been used so much in the beauty industry that it is generic.

The Austrlian Trade Mark Office was unpersuaded by LVMH’s claims and refused to register the trademark.

One burning question I still have after the Australian Trade Mark Office’s decision: can someone please explain to me what a brow bar is?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: